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MEDIA / OUTREACH MATERIALS

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Name of Project: _____________________________________________________

Submitted by: _______________________________________________________

Download: Download Checklist (Word document)

Overview: This checklist applies to all brochures, fliers, reports, press releases, and other public communications pieces that are funded wholly or in part by the Local Hazardous Waste Management Program (Program). A separate checklist applies to Web pages. Materials that are published without following this process or submitting your checklist will not be reimbursed by the Program.

Suburban Cities need only to comply with steps four (4) and six (6).

This checklist ensures that materials are:

  1. Consistent with the Program’s direction
  2. Technically accurate
  3. Edited for punctuation, grammar and readability
  4. Give Program attribution
  5. Satisfy other Program criteria
  6. Complete editorial and final review

Submit your product and a completed checklist to the Communications Advisory Committee (CAC) for review and rapid feedback (within 3 working days).

If you have questions about these requirements please call Liz Tennant at 206-284-7974 or Jay Watson at 206-352-8163.

Step 1:

Plan your communication strategy using the Outreach Planning Worksheet or your agency’s equivalent media planning process to clarify the message that you are trying to convey. This will help you to:

  • Identify the audiences that you need to reach.
  • Include historically underserved populations in your planning.
  • Determine the need for and feasibility of producing this piece. Factors to consider include: messages, audience needs, existing materials, availability of funding, who will do work (staff to write and review, graphics, printing), timeline.
  • Discuss with the appropriate project team and your Core Team member.

The Outreach Planning Worksheet does not need to be submitted to the CAC.

Step 2:

Strategic Review. To ensure consistency with Program messaging and policy, please discuss your proposal with Liz Tennant, (Program Administrator’s Office). This can be a simple phone call or email.

Step 3:

Write draft text, taking the specific audience(s) and messages into account. Ensure the following:

  • Circulate for technical review by appropriate staff. If the communication piece is technical in nature, send it to the Research Team for review.
    Technical review completed by:_______ Date:_______
  • Check all phone numbers, e-mail and Web addresses and other facts to ensure accuracy.

Step 4:

Talk to Mary Rabourn or your internal graphic artist about layout and design options, Make sure that the final product includes the following items:

  • Program attribution. All Program funded communications must clearly identify that they are produced, by or as part of, the Program in King County. Brochures, fliers, reports and other communications materials must use one of the approved logos.
  • Date. Include month/year of publication or revision (e.g. March 2009) on all communication materials except event flyers.
  • ADA statement. See ADA guidance for suggested language. The federal Americans with Disabilities Act requires public communications materials to be made available in alternate formats to the greatest extent practical. All Program publications must provide a statement that the publication is available in alternate formats and a contact number.
  • Print specifications and information. Where possible produce brochures and other documents using recycled paper with post-consumer content and soy-based ink. There are no minimum content requirements. Include information on environmental materials on the communications document.
  • Publication Number. Technical reports, evaluation reports, fact sheets, and most brochures need a unique publication number. Please contact Alice Chapman to get a publication number. Suburban city collection event flyers, quarterly Wastemobile schedules or other event brochures do not need a publication number.

Step 5:

Editorial review. An editor or communication specialist must review the communication piece for grammar, punctuation and readability. Editorial review should be completed by:

Editorial review by __________ on ____________ date.

Step 6:

Final Review. Submit the completed checklist and communication piece to your representative on Communications Advisory Committee (CAC) or directly to the CAC for editorial and final review. Target review time will be three working days.

Local Hazardous Waste Management Program Communication Advisory Committee Contacts

  1. King County Solid Waste Division – Lauren Cole 206-296-4363 or Lauren.Cole@kingcounty.gov
  2. King County Water & Land Resources Division – Mary Rabourn at 206-263-3083 or Mary.Rabourn@kingcounty.gov
  3. Office of the Program Administrator – Liz Tennant at 206-284-7974 or Liz.Tennant@kingcounty.gov and Jay Watson 206-240-5977 or jay.watson@kingcounty.gov
  4. Public Health – Seattle & King County – Paul Shallow at 206-263-8487 or Paul.Shallow@kingcounty.gov
  5. Seattle Public Utilities – Julie Vorhes at 206-615-0027 or julie.vorhes@seattle.gov
  6. Suburban Cities – Public Health– Seattle & King County, Paul Shallow the Suburban City grants coordinator at 206-263-8487 or Paul.Shallow@kingcounty.gov

Rika Cecil, City of Shoreline, represents suburban cities on the committee. You are welcome to contact her at 206-801-2452 or rcecil@shorelinewa.gov if you have questions about the committee and or the new process. Paul Shallow and/or Liz Tennant will also be happy to answer questions.

1 The Research Team should review technical products including those involving taking samples and analyzing test results, lists of ranked chemicals and less hazardous alternatives, lists of ranked products and less hazardous alternatives, best management practices and/or pollution prevention options for our customers, or other original research results.